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Calvin Klein 2017全球广告大片:美国经典

Calvin Klein 全球广告大片:美国经典 ( American Classics )

由 Calvin Klein,Inc. 为您呈现,特别介绍标志性内衣和著名牛仔裤,并结合 Andy Warhol、Dan Flavin、Richard Prince 和 Sterling Ruby 的艺术作品。

合作伙伴及拍摄地:

匹兹堡的 Andy Warhol 博物馆和迈阿密的 Rubell Family Collection – 此次拍摄获得各位艺术家及其代表的许可

Raf Simons,

 Calvin Klein 首席品牌创意官表示:

「这是一场 Calvin Klein 标志性内衣和牛仔裤的重大庆典,是对其流行地位的认可,并于艺术品世界中展示出怼!

Pieter Mulier,

Calvin Klein 创意总监表示:

「这次全球广告大片的造型特别从 Calvin Klein 的资料档案中精心挑选;它既认可了早期设计,同r也让这些服饰闻名于世的品牌摄影史给于一个肯定。」

流行制品与艺术融合:

无论是 Andy Warhol 的丝印还是早期的设计师牛仔裤,都被誉为美国经典。

由 8 名不同个体组成的团队演绎了这个理念:

今季采用的模特均是全新面孔, 穿插出现于每组广告大片中,他们的独特风格及别具个性的表现成为入选的关键。

一个由 8 个不同的广告图像组成的系列:

由 Willy Vanderperre 掌镜,Olivier Rizzo 设计造型

从以下途径可观赏到 Calvin Klein 的广告创意:

广告牌、杂志和互联网

Calvin Klein 今季全球广告大片:

2017 年 2 月 7 日

Calvin Klein Jeans:

创建于 1978 年

Calvin Klein Underwear:

创建于 1981 年

Calvin Klein 位于:

205 West 39 NYC

Calvin Klein 2017全球广告大片:美国经典

Richard Prince: I Changed My Name, 1988 © Richard Prince Acrylic and screen print on canvas(142.5 cm x 198.7 cm)

Calvin Klein: Classic Denim Shirt (Calvin Klein Jeans Est. 1978)

Photographed at Rubell Family Collection, Miami

Calvin Klein 2017全球广告大片:美国经典

Richard Prince: Nuts,2000 © Richard Prince Acrylic on canvas(284.5 cm x 517 cm)

Calvin Klein: Classic Denim Jeans (Calvin Klein Jeans Est. 1978)

Photographed at Rubell Family Collection, Miami

Calvin Klein 2017全球广告大片:美国经典

Sterling Ruby: FLAG(4791), 2014 © Sterling Ruby Bleached and dyed canvas and elastic (443.23 cm x871.22 cm)

Calvin Klein: Classic Cotton Briefs (Calvin Klein Underwear Est.1981)

Photographed at Rubell Family Collection, Miami

Calvin Klein 2017全球广告大片:美国经典

Andy Warhol: Skull,1976 © The Andy Warhol Foundation / ARS

Calvin Klein: Classic Denim Jeans (Archival Originals, 1982) with Classic Cotton Tank (Calvin Klein Underwear Est. 1981)

Photographed at The Andy Warhol Museum, Pittsburgh

Calvin Klein 2017全球广告大片:美国经典

Andy Warhol: Statue of Liberty, 1962 © The Andy Warhol Foundation / ARS

Calvin Klein: Classic Cotton Briefs (Calvin Klein Underwear Est. 1981)

Photographed at The Andy Warhol Museum, Pittsburgh

Calvin Klein 2017全球广告大片:美国经典

Andy Warhol: Elvis 11Times (Studio Type), 1963 © The Andy Warhol Foundation / ARS

Calvin Klein: Classic Cotton Briefs (Calvin Klein Underwear Est. 1981) and Classic Denim Jeans(Archival Originals, 1980) with Classic Cotton Tank

Photographed at The Andy Warhol Museum, Pittsburgh

Calvin Klein 2017全球广告大片:美国经典

Dan Flavin: Untitled(Monument for V. Tatlin), 1964 ©Stephen Flavin / ARS

Calvin Klein: Classic Cotton Briefs (Calvin Klein Underwear Est. 1981)

Photographed at Rubell Family Collection, Miami

Calvin Klein 2017全球广告大片:美国经典

Andy Warhol: Ambulance Disaster, 1963-64 © The Andy Warhol Foundation / ARS

Calvin Klein: Classic Denim Jeans (Archival Originals, 1980) and Classic Denim Jeans (Archival Originals,1982)

Photographed at The Andy Warhol Museum, Pittsburgh

 

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